An Interview With My Sponsor :: Annee Matthew

Annee Matthew is a maternity and nursing wear business that offers moms a wide range of clothing options. In their own words:

We create unique clothing designs for moms and moms-to-be. We are not just creating clothes, we are creating styles: Styles that will bring out the femininity and charm of the woman in you.

Style – Our style ranges from casual chic to classy comfort for every mood and move – stylish moms everywhere will love our designs!

Function – Our clothing is not only beautiful, but functional as well! All styles have discreet nursing access and many are dual-function – designed to be worn while pregnant and beyond for nursing! Get clothing that will last you from start to finish from pregnancy through nursing and beyond!

The following interview was conducted with Judy Masucci (yes, the same Judy of Mommy News and Views Blog and A Mother’s Boutique) via email.

When did you start the business Annee Matthew?

The company Annee Matthew was founded in 2001 in Singapore by Annie Neo.  I opened the US Operations of Annee Matthew in April of 2008 and expanded it to include both the US and Canada in April of 2009.

What is your best selling item?

The Elena.

We have such a broad range of items, it is difficult to pick one best-seller.  All of our dresses are very popular – with the Vanna and Elena being our two best sellers.  For tops, the Geisha Wrap is our best selling top with the Melia Top a close 2nd.

The Geisha Wrap.

Which item is your personal favorite?

My personal favorite is one of our new items for Spring 2010.  It is called the Banded Tunic and it is a really cute dress!  It is flattering on all body styles and has a very unique nursing opening (in the pleats at the center of the dress) that can’t even be seen! It is also very affordable – making it a must have for any new mom’s wardrobe.  I personally wear this dress and I’m not nursing anymore.

How do you balance your family life with your work life?

This is definitely the most difficult thing that any working mom has to do – and when you own your own business it is even more challenging because there is always something that needs to be done.  I have one son, and he goes to pre-school 3 full days so that I can work.  Monday’s and Friday’s are our days together and we usually have play dates or go to the zoo or do some other fun activity.  He also spends a lot of time with me in my store/warehouse and is a great help!  And he loves to meet my customers.

What inspires you?

My son was my original inspiration for this business.  I wanted to help other new moms breastfeed.  Even though he is no longer nursing, I am still inspired by him.  I want to help other moms have the successful nursing relationship with their children that I was able to enjoy with my son.

Do you have a favorite quote?

A friend of mine posted this on facebook recently – and it is really a great quote: Motherhood: the days are long, but the years are short.  I think that is my current favorite quote.

Breastfeeding Moms Unite! has a favorite too!

I really like the fact that Annee Matthew carries breastfeeding swim suits! The Front Twist Tankini lets you decide if you want to be “sexy” or “covered” by letting you choose your style of bikini bottom. And once you’re finished breastfeeding you can keep wearing it!

I love that Annee Matthew maternity and nursing wear isn’t like anything else you can get at the maternity shops and yet it is still affordable and that they have such a large selection. And they have a great deal of positive customer reviews for a large number of the items they sell. So if you want to check an opinion on the item you like then check out this page first.

I’m thrilled to have Annee Matthew as one of my Breastfeeding Moms Unite! sponsors. Please show your love and support by checking out the site. They have lots of summer inventory waiting for you!

Visit Annee Matthew on Facebook and Twitter too!

Related posts:

1. Interview With My Sponsor :: Snugabell
2. An Interview With My Sponsor :: Child Organics
3. Introducing My Sponsor Audition Winners

Tags: Annee Matthew, Birth Boutique, maternity, nursing apparel